Introduction
The MScEGM is a 15-month, full-time programme for aspiring leaders and entrepreneurs, offering a curriculum with a global perspective through case studies and projects. It equips students for roles like Marketing Specialist, Business Developer, Project Manager, and more. Options include a single degree in Hong Kong or a double degree with HKBU and GEM.
Programme Aims
- Provide students with entrepreneurial knowledge and skills for handling complex, dynamic and global business issues encountered by an organization.
- Develop students’ understanding of marketing theory and practices to enable them to build and critically evaluate strategies that meet the business challenges of globalisation.
- Develop students’ innovative thinking to address issues and problems arising in an organisation and in the social environment.
- Provide students with a unique opportunity to experience high quality international education delivered by two research-led business schools, where they will interact with faculty and students from different cultures.
Summary
| PROGRAMME: | Entrepreneurship and Global Marketing |
|---|---|
| DEGREE AWARDED: | Master of Science |
| DEGREE TYPE: | Taught Master, Single Degree or Double Degree |
| YEAR OF ENTRY: | Academic Year 2025-26 (start of term: early-January 2026) (MScEGM has no fall/Sept intake) |
| PROGRAMME DURATION: | 15 months [Full-time] |
| FUNDING NATURE: | Self-financed |
| TUITION FEE: | HKD 298,000 (Total: approximately USD 38,200) |
| LOCATION: | Hong Kong; and for double degree, students have to spend at least 4 months (Autumn semester Sept-Dec) in Grenoble, France |
| ADMISSION REQUIREMENTS: | Bachelor’s Degree in any discipline; and Fluency in English |
| BROCHURE: | Download here |
| APPLICATION PROCEDURES: | Detailed procedure can be viewed at Application Requirements & Procedure. Application should be made through HKBU Academic Registry. |
| APPLICATION DEADLINE: | 30 November 2024 (Early round) 31 January 2025 (First round) 31 March 2025 (Second round) 30 June 2025 (Final round; only till quota available) |
| EMAIL: | mscegm@hkbu.edu.hk |
| FACULTY: | School of Business |
