Hong Kong's first double degree in Entrepreneurship and Global Marketing, leading to two master degrees to be awarded by Hong Kong Baptist University and Grenoble École de Management.
Introduction
The MScEGM is a 15-month, full-time programme for aspiring leaders and entrepreneurs, offering a curriculum with a global perspective through case studies and projects. It equips students for roles like Marketing Specialist, Business Developer, Project Manager, and more. Options include a single degree in Hong Kong or a double degree with HKBU and GEM.
By spending the first study term in Hong Kong and the second term in France, students can experience firsthand the east and the west in 1.25 years through global exposure.
A unique international cooperative opportunity for students to experience high quality learning and teaching that utilises the strengths of two research-led business schools, which offer internationally recognised business and management programmes.
Non-Hong Kong graduates of the programme can apply to stay and work in Hong Kong for 24 months after graduation, no matter they have been secured an offer of employment or not.
Programme Aims
- Provide students with entrepreneurial knowledge and skills for handling complex, dynamic and global business issues encountered by an organization.
- Develop students’ understanding of marketing theory and practices to enable them to build and critically evaluate strategies that meet the business challenges of globalisation.
- Develop students’ innovative thinking to address issues and problems arising in an organisation and in the social environment.
- Provide students with a unique opportunity to experience high quality international education delivered by two research-led business schools, where they will interact with faculty and students from different cultures.
Summary
| PROGRAMME: | Entrepreneurship and Global Marketing |
|---|---|
| DEGREE AWARDED: | Master of Science |
| DEGREE TYPE: | Taught Master, Single Degree or Double Degree |
| YEAR OF ENTRY: | Academic Year 2025-26 (start of term: early-January 2026) (MScEGM has no fall/Sept intake) |
| PROGRAMME DURATION: | 15 months [Full-time] |
| FUNDING NATURE: | Self-financed |
| TUITION FEE: | HKD 298,000 (Total: approximately USD 38,200) |
| LOCATION: | Hong Kong; and for double degree, students have to spend at least 4 months (Autumn semester Sept-Dec) in Grenoble, France |
| ADMISSION REQUIREMENTS: | Bachelor’s Degree in any discipline; and Fluency in English |
| BROCHURE: | Download here |
| APPLICATION PROCEDURES: | Detailed procedure can be viewed at Application Requirements & Procedure. Application should be made through HKBU Academic Registry. |
| APPLICATION DEADLINE: | 30 November 2024 (Early round) 31 January 2025 (First round) 31 March 2025 (Second round) 30 June 2025 (Final round; only till quota available) |
| EMAIL: | mscegm@hkbu.edu.hk |
| FACULTY: | School of Business |
