Curriculum

This course looks into the definition and myths of entrepreneurship and its importance in the economy including different characteristics of entrepreneurs and the opportunities in each entrepreneurial process. It will also examine effectuation, social entrepreneurship and corporate entrepreneurship.

This course adopts a flipped classroom approach to prepare students for the realities of building or working in experiential entrepreneurship. It embraces starts-up management tools built around “searching for a business model” rather than the “execution of a business model” tools needed in larger companies. It prepares students to generate innovative ideas and design a business model for an entrepreneurial opportunity and test these ideas and models through customer discovery and customer validation.

This course aims to provide a practical and current review of small and family business sectors by taking a diagnostic approach to the crafting of effective growth strategies. It allow students to “step into the shoes” of family and small business owner and/or managers to obtain a unique fast track learning experience in understanding the fundamentals and challenges in running and growing an existing company.

This course is an introduction to finance and accounting in an entrepreneurship environment. This module looks at the analysis of accounts and financial information from the point of view of the users (managers, entrepreneurs and investors) rather than the preparer (accountant) of information and emphasises the international dimension of financial reporting. It also presents the corporations’ financing cycle, the various resources used by corporations and the way investment and financing decisions are made.

This course is designed to help students get acquainted with some of the key techniques, frameworks and concepts relevant for strategic management. Many of these are used every day in the business world to help solve challenges businesses face. It deals with the core concepts and models affecting the process of strategy making of organizations and the way in which they can create value. This course will analyze the sources of competitive advantage, the strategic purpose of organizations, the content of business and corporate strategies, as well as various ways of cooperation, international expansion, and innovation.

This course focuses on the three major activities common to the marketing planning process across firms and industries: (1) analysis of market information, (2) development of brand and marketing strategy, (3) programming of the strategy and implementation of the marketing programs. It provides students with a background necessary for developing marketing plans; students tailor the course to their interests by their chosen project.

Entrepreneurship is becoming even more challenging because society now not only expects entrepreneurs to bring in innovations and economic growth, but also demands entrepreneurs to be ethical and socially responsible in managing their business ventures. This course introduces students to major ethics and social-responsibility challenges faced by entrepreneurs in a global context. Through a critical reflection on the role of entrepreneurship in society, students can appreciate the complex dynamics between entrepreneurs and consumers, as well as the influence of other major stakeholder parties including business partners, competitors, regulatory bodies, and the third sector.

This innovative and highly interactive course aims to provide students with a framework for conducting advanced effective sales negotiations by implementing proven methods and techniques. It is designed to enable students to understand how to build a relationship with their customers, to learn the value of engaging in questioning, and to develop listening and communication skills necessary to conduct successful sales negotiations.

This course focuses on the creation and management of entrepreneurial initiatives within corporate contexts. It covers the entrepreneurial imperative for corporations, the unique nature of corporate entrepreneurship, and different levels and forms of entrepreneurship in established organizations. The course explores fostering climates for internal corporate entrepreneurship and discusses venturing strategies, including the types of new businesses pursued and how they should be structured and managed for optimal performance. Additionally, it addresses the challenges of assessing entrepreneurial performance and the control mechanisms implemented by corporate managers to limit the autonomy of corporate entrepreneurial initiatives.

This course aims to empower students by providing them with tools and personal awareness to become effective team members. It introduces leadership capabilities and styles, exploring their connection to team building. The course focuses on studying and applying different team strategies and understanding the stages of team development. Through group exercises and self-reflection, students will explore their communication and conflict management styles and their impact on team success, particularly in times of stress or conflict.

Digital Marketing and Inbound Marketing have surpassed Traditional Marketing due to widespread mobile internet penetration and the global popularity of social media. A significant portion of the world's population actively uses social media on mobile devices, with numerous social networks available. The continuous advancement of technology influences consumer behaviors both online and offline. Businesses are allocating more resources to digital marketing to reach their target customers. This course aims to equip learners with the knowledge and skills to develop innovative digital marketing strategies for organizations.

The course is specifically designed to prepare students for the challenge of globalization. This course provides students with knowledge and skills to undertake in-depth analysis on key issues of global marketing and theoretical grounding to face challenges in international markets and solve global marketing problems. Contemporary issues in global marketing will be discussed.